❓WHAT HAPPENED: The provincial government of Ontario, Canada, has decided to pause its anti-tariff ad campaign targeting the U.S. following criticism from President Donald J. Trump.
👤WHO WAS INVOLVED: Ontario Premier Doug Ford, President Trump, and Canadian Prime Minister Mark Carney.
📍WHEN & WHERE: The announcement was made on Friday, with the pause taking effect on Monday. The ad aired in the U.S. during World Series games.
💬KEY QUOTE: “Based on their egregious behavior, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED.” – Donald Trump
🎯IMPACT: Trade talks between the U.S. and Canada are now stalled, with Ontario’s ad campaign drawing criticism for its use of selectively edited remarks by the late President Ronald Reagan to undermine President Trump’s tariff policies.
Ontario Premier Doug Ford’s second attempt at meddling in U.S.-Canadian talks lasted less than 24 hours. After launching a media campaign attacking U.S. President Donald J. Trump‘s tariff polices, featuring an ad using out-of-context audio from a speech delivered by the late President Ronald Reagan, Ford agreed to pull the television spot on Friday afternoon.
The misleading media campaign drew swift criticism from President Trump overnight, with the America First leader announcing he was breaking off trade talks with Canadian Prime Minister Mark Carney as a result. Notably, the Ronald Reagan Foundation, which controls the rights to the audio, condemned the ad, threatening legal action against the Ontario government for its use without permission.
Late Friday, Ford announced that the campaign will be paused on Monday to allow trade negotiations to resume. However, he also confirmed that the ad would continue to air over the weekend during the first two World Series games. Trump, in a post on Truth Social, called the ad “FAKE” and accused Ontario of interfering with U.S. policy decisions. He stated, “Based on their egregious behavior, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED.”
The ad in question used Reagan’s voice to argue against tariffs, with lines such as “High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars.” However, Reagan did deploy tariffs at times to protect American workers and advance American trade interests, for instance by imposing a 100 percent tariff on Japanese electronics.
White House spokesman Kush Desai condemned Ontario’s campaign, calling it misleading and a distraction from serious trade discussions. “Ontario’s taxpayer-funded ad campaign on American TV networks—that misleadingly edited President Reagan’s 1987 radio address about trade—is the latest example of how Canadian officials would rather play games than engage with the administration,” Desai said in a statement.
This past March, Ford was forced to abandon his first attempt to derail trade talks, the imposition of an electricity tariff on the U.S., in less than 24 hours as well.
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