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Tag: Anheuser-Busch InBev

billion
May 10, 2024
Culture
Data

Bud Light Sales Keep Tumbling After Trans Controversy.

Although Anheuser-Busch InBev (BUD), the parent company of Bud Light, reported a substantial Q1 earnings beat on Thursday, sales of Bud Light continue to fall one year after a marketing campaign featuring a transgender sparked a boycott of their product in April 2023.

While the company experienced a 2.6 percent uptick in revenue to $14.55 billion, mainly due to higher prices, the volume sold saw a marginal decrease of 0.6 percent. A significant portion of the slump came from North America, where a 9.9 percent volume decline was observed, largely driven by falling Bud Light sales.

“We’ve lost a whole generation of hardcore Bud Light shoppers,” said Bump Williams of Bump Williams Consulting. “It’s going to take us at least 10 years to try and recapture what we lost in one year.”

Over the last month, Bud Light sales are down 27.1 percent from a year ago, while Miller Lite is up 7.8 percent and Coors Light grew by 15.3 percent.

“We think a lot of consumers are never going back … but some are coming back,” said CFRA analyst Garrett Nelson. “The longer-term impact, I think [we won’t know] until we see their second quarter results,” he continued.

Bud Light caused outrage when it featured transgender activist Dylan Mulvaney in a promotional campaign. The backlash was immediate and widespread, with more than half of Americans — including nearly a third of Democrats — supporting the boycott. This year, brand tried to salvage its image with a massive Super Bowl ad spend, however the campaign was an utter failure.

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Although Anheuser-Busch InBev (BUD), the parent company of Bud Light, reported a substantial Q1 earnings beat on Thursday, sales of Bud Light continue to fall one year after a marketing campaign featuring a transgender sparked a boycott of their product in April 2023. show more
January 26, 2024
Wake Up Right
Culture
News

Bud Light Tries to Salvage Brand with Super Bowl Ad Campaign.

Bud Light is using an expensive Super Bowl ad campaign to resurrect its image and win back beer drinkers. The brand hopes customers will forget its affair with a transgender TikToker Dylan Mulvaney.

The details: Bud Light’s parent company, Anheuser-Busch (AB), is forking out big bucks for a 60-second ad that will reportedly introduce a new brand character. And according to Kyle Norrington, AB’s chief commercial officer, you can expect “some really funny advertising.”

The price tag: We don’t know the exact figure, but it’s estimated that advertisers fork out about $7 million for thirty seconds.

Back up: Bud Light customers abandoned the beer by the caseload after an ill-advised marketing deal with transgender TikToker Dylan Mulvaney last April.

Sales plunge: Since going trans, Bud Light lost its title as the nation’s top-selling domestic beer to Modello Especial. In the first two weeks of 2024, Bud Light’s retail-store sales are down 28.9 percent compared to the same time last year. Modelo is up 15.1 percent.

More about the ad: AB released a 12-second teaser online featuring a man wearing metallic sunglasses with a handlebar mustache. One fan in the ad is wearing a Peyton Manning jersey, leading to speculation that the Hall of Fame quarterback might be the man behind the glasses. Someone is then heard to scream, “LET’S GO!!!” – which is widely recognized as the “Allahu Akbar” for white guys.

This article is adapted from the free ‘Wake Up Right’ newsletter, which you can subscribe to here.

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Bud Light is using an expensive Super Bowl ad campaign to resurrect its image and win back beer drinkers. The brand hopes customers will forget its affair with a transgender TikToker Dylan Mulvaney. show more
November 29, 2023
Jack Montgomery
Culture
Media

Forbes Names Dylan Mulvaney to ’30 Under 30′ List.

Forbes has named Dylan Mulvaney, the transgender activist who crashed Bud Light, to its ’30 Under 30′ list.

“The actress [sic] and LGBTQ+ activist gained viral fame with her [sic] ‘Days of Girlhood’ TikTok series, which documented her [sic] gender transition and drew more than 1 billion views,” Forbes stated in a profile.

Only later in its profile did Forbes acknowledge Mulvaney “found herself [sic] at the center of an unexpected political crossfire after Bud Light paid her [sic] to post a video featuring a custom beer with her [sic] face on the can, sparking a widespread boycott of the brand.”

Partnering with Mulvaney had a devastating impact on Bud Light. Billions were wiped off the value of parent company Anheuser-Busch. Tanking sales also saw it fall from its perch as America’s most-purchased beer.

This was quickly glossed over by Forbes. The business magazine instead emphasized the fact Mulvaney “landed partnerships with companies like Nike and MAC” and “raked in an estimated $2 million in earnings” last year alone.

Mulvaney decided he was female in his mid-twenties, charting his “transition” on social media. On ‘Day 222 of being a girl’ – less than a year in – he was invited to meet Joe Biden. The elderly Democrat was interrogated on “trans issues” at the White House and lectured on the experience of “transness”.

Mulvaney has undergone “facial feminization” surgery. He has not removed his penis and testicles, however, insisting “women can have bulges”.

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Forbes has named Dylan Mulvaney, the transgender activist who crashed Bud Light, to its '30 Under 30' list. show more
billion
November 2, 2023
Jake Welch
Culture
Economy
Politics

Anheuser-Busch to Hand Shareholders $1Bn To Restore Confidence.

Anheuser-Busch, the parent company of Bud Light, is implementing a share buyback clause for the first time in the company’s history, which will hand its shareholders $1 billion in a desperate attempt to restore confidence in the brand.

The buyback will take place over the next 12 months and begin “immediately,” according to the company’s CFO Fernando Tennenbaum, who announced the decision on a call with investors.

The move follows a financially poor third quarter for the company. Anheuser-Busch reported a collapse in U.S. revenue by 13 percent as well as drops in sales to wholesalers by 17.6 percent and to retailers by 16.6 percent. Beer volumes similarly dropped by four percent.

The company has made numerous revamp attempts following its decision to promote Bud Light using transgender woman Dylan Mulvaney earlier this year – a stunt that cost the brand upwards of $27 billion. The latest attempt came in October after it announced a partnership with UFC.

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Anheuser-Busch, the parent company of Bud Light, is implementing a share buyback clause for the first time in the company's history, which will hand its shareholders $1 billion in a desperate attempt to restore confidence in the brand. show more
billion
June 2, 2023
Jack Montgomery
News

The $27 Billion Dollar Man.

Anheuser-Busch InBev, the Belgian parent company of Bud Light, has now lost a whopping $27 billion in market value in the wake of its partnership with controversial transgender influencer Dylan Mulvaney.

Mulvaney enjoyed a Greta Thunberg-like rise to fame, with President Joe Biden inviting him to the White House on day 222 of his transition to “girlhood” to push transitioning children, among other “trans issues”.

His popularity beyond the LGBTQIA2S+ community and elite political circles was called into question after Bud Light marketing executive Alissa Heinerscheid actioned her vision for a “campaign that’s truly inclusive and feels lighter and brighter” than Bud Light’s “fratty” past by putting his face on beer cans, however, triggering a boycott and heavy losses.

It is now a struggle to literally give Bud Light away, and other woke brands such as Target are also hemorrhaging customers for pitching pro-transgenderism clothing to children for Pride Month.

A recent survey by Rasmussen Reports found that 59 percent of Americans oppose giving trans drugs to minors – including 54 percent of Democrats.

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Anheuser-Busch InBev, the Belgian parent company of Bud Light, has now lost a whopping $27 billion in market value in the wake of its partnership with controversial transgender influencer Dylan Mulvaney. show more