An immersive Elvis Presley concert, titled ‘Elvis Evolution,’ is set to premiere in London in November 2024, featuring a life-sized holographic projection of the King of Rock ‘n’ Roll. Layered Reality, a British immersive entertainment company, will use cutting-edge AI and vast archives of Presley’s photographs and home-video footage to create the digital representation. In cooperation with Authentic Brands Group, the owners of the Elvis Presley estate, the show aims to allow audiences to step into Presley’s world, and will tour in Las Vegas, Tokyo, and Berlin following its London premiere.
Andrew McGuinness, founder and CEO of Layered Reality, states that the incentive behind this project stems from a continued global admiration of Presley and the desire for interactive experiences. McGuinness expects the show to be a “bucket-list item for Elvis fans and admirers around the world,” with performance and presentation elements designed to celebrate Presley’s extraordinary musical legacy.
The immersive experience will further extend to an after-party Elvis-themed bar and restaurant on-site at the central London location. The venue promises live music, DJ sets, and performances for attendees post-show. This upcoming show follows a trend set by ‘Abba Voyage’ and rock band ‘Kiss,’ both of which have leveraged AI and holographic technology for their performances.
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