Women’s underwear brand Victoria’s Secret is preparing to abandon its new woke rebrand and reintroduce “sexiness” following a collapse in the company’s annual revenue over the past twelve months.
Victoria’s Secret, which began using the U.S. far-left lesbian soccer player Megan Rapinoe and men to model lingerie last year, as well as ditching its famous “Angel” supermodels in favor of sounders of chunkier models, reported that its annual projected revenue for 2023 is $6.2 billion, representing a five percent drop in revenue from last year, and a whopping $1.2 billion less than 2021.
The drop in sales also follows the company’s decision to replace a large number of men from its management board to make it “mostly female.” Although such decisions proved popular with online critics, they failed to generate sales among the general public.
“Despite everyone’s best endeavors, it’s not been enough to carry the day,” admitted the company’s chief executive, Martin Waters, who is now tasked with increasing its profitability and boosting sales back to the $7 billion mark again.
Victoria’s Secret follows a number of other brands that have seen catastrophic revenue losses after adopting woke causes in their advertisement – most notably, Bud Light using trans woman Dylan Mulvaney in an ad campaign that cost the beer brand over $27 billion earlier this year.
