The embattled Never Back Down SuperPAC, supporting Florida Governor Ron DeSantis’s bid for the 2024 Republican presidential nomination, is cancelling the remainder of its 2024 airtime reservations in Iowa and New Hampshire. Reports indicate it had reserved about $2.5 million in airtime to run ads on behalf of DeSantis.
Never Back Down has experienced a spectacular collapse over the past month. Arguments over budgets and strategy erupted at the PAC’s board meeting last month, culminating a physical confrontation between the SuperPAC’s chief strategist Jeff Roe and long-time DeSantis fiend and confidant Scott Wagner. “You have a stick up your ass, Scott,” Roe is alleged to have shouted at Wagner, according to witnesses in the room, to which Wagner fired back, taunting, “Why don’t you come over here and get it?” Wagner also reportedly rose from his chair and had to be restrained by other board members.
The incident precipitated mass resignations from the Never Back Down SuperPAC, eventually leaving Wagner in charge. Chris Jankowski, the SuperPAC’s original CEO, resigned over Thanksgiving – as did Adam Laxalt who served a chairman of Never Back Down. Kristin Davison, an employee of Jeff Roe’s Axiom Strategies and protégé of Karl Rove, served only two-weeks as interim CEO before being forced out by Wagner and the SuperPAC’s board. The chaos at the SuperPAC reached its apex last week when chief strategist Jeff Roe resigned from his role.
With just three weeks to go before the Iowa Republicans gather for the state’s 2024 presidential caucus, the collapse of Never Back Down raises serious questions regarding the viability of Ron DeSantis’s candidacy. The Florida Governor’s presidential campaign committee has received little in terms of donor support, relying instead on Never Back Down to finance the primary campaign.
Never Back Down Chairman Scott Wagner told The National Pulse on Friday: “Never Back Down is laser focused on its core mission – running the most advanced grassroots and political caucus operation in this race and helping deliver the GOP nomination for Governor DeSantis who will deliver America from the disastrous policies of the Left. We are thrilled to have Fight Right and others covering the air for Governor DeSantis while we work the ground game in Iowa, New Hampshire, South Carolina and beyond.”
Fight Right is a new DeSantis-supporting PAC charged with placing more aggressive ads on TV, especially against Nimrata ‘Nikki’ Haley.