Another poll has put Nigel Farage’s Reform UK party ahead of new Prime Minister Andy Burnham’s Labour Party, suggesting that the so-called “Burnham Bounce” has waned.
| PULSE POINTS |
❓ WHAT HAPPENED: Nigel Farage’s Reform UK party has topped another poll, while support for the establishment Labour and Conservative (Tory) parties has declined. 📺 DETAIL: According to a new poll conducted by YouGov, the largest polling firm in Britain, Reform is the most popular party with British voters, on 24 percent support. The poll put the governing Labour Party in second on 22 percent and Kemi Badenoch’s nominally center-right Conservative Party in third on 19 percent. Zack Polanski’s far-left Green Party secured 13 percent, and the Liberal Democrats, who want to re-join the European Union (EU), secured 12 percent. Restore Britain, a splinter party from Reform led by the Conservative-allied Rupert Lowe, secured just four percent of the vote. The findings were published on Wednesday. Reform UK experienced an increase of two percent while both Labour and the Conservatives experienced a drop of two percent. The Green Party and the Liberal Democrats both received an increase of one percent, while Restore Britain saw no change in support. 💬 KEY QUOTE: “Reform up 2 and BACK in the lead with YouGov. Labour and the Tories DOWN 2. The Burnham and Kemi bounces going well I see!” – Zia Yusuf, Reform’s Shadow Home Secretary, on X (formerly Twitter) 🎯 IMPACT: This poll reflects similar findings published over the course of August. At the start of the month, YouGov put support for Reform on 23 percent, one percent ahead of Labour. Last week, according to a poll by Survation, another British polling firm, Reform secured 26 percent with Labour trailing on 25 percent, an increase of two percent and a drop of one percent, respectively. This suggests that the so-called “Burnham Bounce,” an uptick in support for the governing Labour Party following Andy Burnham’s election as Labour leader and subsequent appointment as Prime Minister, has waned. The findings also suggest that the so-called “Kemi Bounce,” a similar alleged uptick in support for Conservative leader Kemi Badenoch, has also waned. This shows the British electorate’s enduring frustration with the two establishment parties, which have exchanged the governance of Britain for a century. |
🚨Reform up 2 and BACK in the lead with YouGov.
Labour and the Tories DOWN 2.
The Burnham and Kemi bounces going well I see!
Reform UK: 24% (+2 from 9-10 Aug)
Labour: 22% (-2)
Conservatives: 19% (-2)
Greens: 13% (+1)
Lib Dems: 12% (+1)
Restore Britain: 4% (=)— Zia Yusuf (@ZiaYusufUK) August 19, 2026
Join Pulse+ to comment below, and receive exclusive e-mail analyses.