MSNBC’s viewership continues to plummet following President-elect Donald J. Trump’s landslide victory in the 2024 presidential election. According to data from Nielsen, the network has now seen nearly 50 percent of its audience tune out. Even more concerning for the left-wing corporate news channel is that its audience among the advertiser-coveted 25-54 age demographic has entirely collapsed, standing at just 63,000 viewers.
In comparison, Fox News strengthened its position as the leading cable news network, reporting growth during the same period. While MSNBC attracted 644,000 viewers during primetime, Fox News’s viewership soared to 3.2 million, marking an 86 percent increase from the previous year. In the 25-54 demographic, Fox recorded a 147 percent rise, resulting in an average of 476,000 viewers.
MSNBC’s challenges extended to total-day ratings, where the network garnered 497,000 viewers and just 49,000 in the key demographic. This reflects ongoing issues for programming like Morning Joe, which experienced a 37 percent decline in viewership after co-hosts Joe Scarborough and Mika Brzezinski met with President-elect Trump.
Several of MSNBC’s major programs, including The ReidOut and 11th Hour with Stephanie Ruhle, have reached low points in their viewership, particularly in the 25-54 category. In comparison, Fox News captured 62 percent of the cable news audience for total-day ratings throughout November.
CNN also experienced a decline, losing 33 percent of its audience; however, MSNBC’s downturn was more pronounced. MSNBC reported only 14 broadcasts exceeding two million viewers for the month, significantly lower than Fox News’s 248 telecasts reaching the same threshold.
Notably, billionaire technology and space exploration mogul Elon Musk has expressed interest in buying the failing MSNBC network from its parent company, Comcast. The National Pulse reported late last week that Musk indicated in a post on X (formerly Twitter) that he was seriously considering the move.