PULSE POINTS:
❓What Happened: Robby Starbuck is set to join the Heritage Foundation as a visiting fellow, where he will spearhead an initiative aimed at persuading corporations to abandon leftist ideology and focus on merit-based policies.
👥 Who’s Involved: Conservative activist Robby Starbuck; Heritage Foundation; Andrew Olivastro, Heritage Foundation’s chief advancement officer; John Backiel, Heritage vice president of finance and accounting.
📍 Where & When: Heritage Foundation, effective immediately.
💬 Key Quote: “These harmful initiatives have no place in our businesses or institutions, and I’m committed to advancing policies that prioritize merit, free enterprise, and individual freedom over divisive ideologies,” Starbuck stated.
⚠️ Impact: The effort seeks to reshape corporate America, encouraging companies to abandon diversity, equity, and inclusion (DEI) policies, emphasizing merit and free enterprise.
IN FULL:
Conservative activist Robby Starbuck has joined the Heritage Foundation as a visiting fellow, tasked with leading a new initiative focused on shifting corporations away from progressive ideologies like diversity, equity, and inclusion (DEI), and towards prioritizing merit. Starbuck has previously influenced companies such as Deere, Harley-Davidson, and Stanley Black and Decker to reevaluate and reduce DEI practices, and aims to continue this campaign on a larger scale through his work at Heritage.
“This is about reversing the spread of divisive policies that have taken hold in American businesses and institutions,” Starbuck explained. He emphasized the importance of promoting policies that highlight merit, uphold free enterprise, and respect individual freedoms.
According to Andrew Olivastro, the chief advancement officer at the Heritage Foundation, Starbuck’s role is pivotal in redefining corporate America’s agenda. He applauded Starbuck for helping citizens reclaim their authority as stakeholders, customers, and workers. “Robby is a pioneer, and his leadership will be instrumental in setting a new course for business communities,” Olivastro remarked.
John Backiel, Heritage’s vice president of finance and accounting, also endorsed this initiative. He highlighted the potential for capital investment to drive positive change and combat what he described as the “corporate progressive indoctrination” of the workforce.
President Donald J. Trump’s election in November has empowered conservatives seeking to push back against corporate leadership imposing woke ideology, with a ban on federal funding for and contracts with organizations pushing DEI being one of the first initiatives of his second term.