Black activists on social media are apparently furious that the latest Kentucky Fried Chicken (KFC) billboard advertisements feature an all ethnic minority cast without any white people licking their fingers.
The campaign, known as “Sorry Utensils, It’s Finger Lickin’ Good,” was shared by KFC’s Canadian director of marketing, Azim Akhtar, and shows cutlery reflecting the image of three people eating KFC chicken with their hands
This was seemingly too much for one activist, who took to X (formerly Twitter) to vent her frustrations: “So yt [white] people don’t lick their fingers? 2. We still not eating this (in this country). 3. I just know it’s a Black person on the creative team like “I knew this wasn’t a good idea but they don’t listen to me so I just clock in…do my work…n go home.”
1. So yt people don’t lick their fingers?
2. We still not eating this (in this country)
3. I just know it’s a Black person on the creative team like “I knew this wasn’t a good idea but they don’t listen to me so I just clock in…do my work…n go home” https://t.co/r8kFn9zPXk
— Miich | The Brand Bully 🤬 (@_ellemiich) August 25, 2023
“This is why it’s important for marketers/advertisers to study art history and historic ad campaigns..the print ad vs the video came across as a caricature display of Black people..a picture is worth a thousand words….nahhhh this was a miss,” another stated.
This is why it’s important for marketers/advertisers to study art history and historic ad campaigns..the print ad vs the video came across as a caricature display of Black people..a picture is worth a thousand words….nahhhh this was a miss #KFC https://t.co/nop2ee1PAG
— Yvonne Pearson (@Pinkdollstyle) August 26, 2023
Akhtar, in response to the backlash, begged those online for forgiveness with another ad featuring a video “more representative of Canada’s diversity.”
https://twitter.com/AzimAkhtar_/status/1695236090863493363