McDonald’s has embraced LGBT “pride” in its latest ad campaign featuring an interracial gay couple bickering over food alongside the subheading “couple goals.” The campaign was posted on X (formerly Twitter) with the description, “if that’s not love idk [I don’t know] what is,” and shows two middle-aged men fighting over fries and play fighting.
Social media observers noted how the commercial is similar to an old meme which parodies corporates for shoehorning homosexuality into their otherwise unrelated businesses:
It’s the meme pic.twitter.com/cY8JEuqrgu
— Count Luke Twombly von Jolly (@ltwombly93) August 31, 2023
The campaign has already flopped, with just 44 reposts and under 850 likes, despite receiving over 3.6 million views. Comments, too, were quick to criticize the post, with one reading, “It seems like gayness has seeped into every type of advertisement. #LGBT make up 7% of the population….but they still try and jam it in everyone’s face. Buy @Whataburger.”
Another response simply read: “Gross.”
McDonald’s is not alone in pushing the LGBT agenda; Chipotle began promoting its commitment to gay pride earlier this year after it launched ‘The Pride Edit’ featuring rainbow-colored T-shirts and other LGBT merchandise.
WATCH:
if that’s not love idk what is
— McDonald's (@McDonalds) August 21, 2023