President Joe Biden’s re-election campaign is set to launch a new digital ad campaign targeting former President Donald Trump and other Republican presidential candidates for their so-called “hardline” abortion stances. The ad buy comes as Biden’s poll numbers have declined, with voters becoming increasingly concerned about his age and lagging enthusiasm amongst Democrats.
The ad blasts Trump for appointing three U.S. Supreme Court justices who voted to overturn Roe v. Wade, as well as Florida Governor Ron DeSantis for signing into law a six week abortion ban. It will run on television and YouTube in three states that recently enacted strong pro-life laws – Florida, South Dakota, and Iowa – as part of a larger $25 million media blitz.
The Biden campaign aims to make abortion access central its reelection pitch, hoping to drive a wedge between pro-life Republicans and less socially conservative moderate voters. The Trump campaign has been cautious when discussing abortion on the campaign trail, with some polls showing Republican support for strict abortion bans being partially to blame for the lackluster 2022 midterm results.
Former President Trump has stated he believes the Supreme Court was correct to over-turn Roe v. Wade, leaving state governments to decide how to regulate abortion. On the question of federal legislation banning abortion access, Trump has said there needs to be a conversation among Americans and that any legislation would be the result of negotiations between those on both sides of the issue. The former President has also said he believes Republicans should support exceptions in cases of rape, incest, and when the life of the mother is in danger.